SAN ANTONIO — We won't be seeing more of Rafa Gonzales and his five uncles' antics anytime soon.
The San Antonio family at the center of "Primo," the Amazon Freevee series written and created by local author Shea Serrano, connected with TV critics who called the sitcom "beautifully effortless" and a "sweet coming-of-age tale" when it debuted last year. That apparently wasn't enough to keep the show going.
"Sadly we're not gonna be making any more episodes of PRIMO," Serrano said Tuesday morning on X, calling the personal project based on his own Texas upbringing a "short and beautiful run."
"Primo," which involved the contributions of veteran TV producer Mike Schur, was the rare small-screen project to be based in the Alamo City, despite being filmed in Albuquerque. The eight-episode first season premiered in May 2023, focusing on the members of a raucous Gonzales family that loved each other as much as they aggravated each other.
The San Antonio touches were plenty in "Primo," from Spurs jerseys hanging on walls to the unconditional sense of community Serrano sought to capture.
"You want the show to feel full, like it has life, like everybody's important," Serrano told KENS 5 last year about the project. "That means we have to make sure we write all the characters with the same care and attention that we do with the person that the show is named after."
Various outlets cited "Primo" among the best new shows of last year, including Indiewire, RogerEbert.com and Rolling Stone.
Nearly 400 X users replied to Serrano's announcement by Tuesday evening, the majority of them expressing disappointment and sadness that "Primo" wasn't being renewed.
"You made something incredible," one user said, while others said it deserved a second season.
"i will always be indebted to everyone who worked on the show to make it so great, and i always be thankful to everyone who watched it and championed it," Serrano said on X.
"Primo" remains free to watch on Amazon, with ads.
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