It may be hard to believe today, but the "Mad Men" era of advertising actually happened, and it relied heavily on traditional gender roles.
Using the hashtag #TimesUp to share the work on Twitter, artist Eli Rezkallah created a number of photos in which the gender roles from the old advertisements have been reversed.
Take a look at some of the pictures that show just how different the ads look if the roles are reversed.
Check the rest of the project on https://t.co/aY00YjAAiD#timesup pic.twitter.com/QWd4RnP8I1
— Eli Rezkallah (@Elirezkallah) January 10, 2018