SAN ANTONIO — Santa and Mrs. Claus are back in 2024 with more glitter, glee, and toys to carry on this wonderful tradition of turning on the holidays!
The 43rd Annual Ford Holiday River Parade is a tradition in the Alamo City offering a spectacular one-hour parade along the San Antonio River Walk and it's happening Friday night!
The theme this year is Toy Box Adventures, which promises a magical and whimsical experience whether you are a kid or a kid at heart. The Grand Marshal is Phil Green, CEO of Frost Bank.
The parade and river lighting ceremony, which is always held the day after Thanksgiving, features 27 illuminated floats and over 100,000 lights (2,250 strands) illuminating the River Walk.
The sparkling lights will be on from sundown to sunrise every day until the weekend after New Year’s Day.
You can buy tickets online, and the majority of River Walk restaurants offer dinner packages as well. To view dinner packages, click HERE.
The parade starts Friday, November 29 at 6 p.m. at the Tobin Center for the Performing Arts and arrives later in other areas. It is broadcast live at 7 p.m. at the Arneson River Theatre.
Several free viewing areas are offered on the parade route (bring your own chair). This space is available on a first-come basis: East side of the River Walk between Pecan Street and Richmond Ave.
Children 2 years of age or older will need a ticket.
Strollers, ice chests, and carriers are NOT allowed on the River Walk for this event.
ADA tickets are available in certain areas of the parade.
Tickets are non-refundable/non-exchangeable.
