SAN ANTONIO — The clock is ticking as we get closer to Thanksgiving dinner and the work that goes into it to have a full plate.
The first step is getting the ingredients, and some shoppers may be holding out to avoid a sky-high price tag at the register.
Shopping has been a challenge with inflation and higher costs, but for thanksgiving, researchers with the Wells Fargo Agri-Food Institute have some good news.
Their findings show it is getting cheaper to save on store brand products. They say you can save 3% more compared to last year.
So, if you're cooking a turkey and five sides, Wells Fargo says the total with store brand items should be around $73.
That s a $17 dollar difference getting everything name brand. If you want to splurge, you can still mix it up and save.
Wells Fargo says the cost for name brand turkeys has gone down 2%. Name-brand cranberries are even coming out cheaper than the generic prices.
What is going up though is baked goods.
"Really that's a function of consumers willing to pay for convenience,” said Robin Wenzel, Head of Wells Fargo Agrifood Institute. “So, we see the pumpkin pie cost going out for ready made pumpkin pie. We're seeing dinner rolls go up. So consumers may continue to spend a bit more in that category."
The price for beer and wine also went up 3%. To save money on the dinner table, Wenzel has a few suggestions.
- Shop at different stores to get the lowest price on each item.
- Use coupons and look for deals on shelves.
H-E-B also has some tips on saving money and what they have on the menu this year.
